About Us

Boyner Group

We are Boyner Group. Everyday we strive to deliver unconditional happiness to our customers in Turkey and beyond. As Turkey’s leading fashion retailer we do this by combining cutting edge digital services with our vast network of exciting stores, working to provide our customers with an unrivalled shopping experience through any channel.

65 Years' Heritage

This commitment has been our focus since we were founded 65 years ago, and remains at the heart of what we do today. Over these years, we have established our position as Turkey’s leading fashion retailer with over 500 stores, serving over 130 million visitors every year. And we are proud to own some of Turkey’s most successful and well loved retail companies, including Boyner and Beymen, the number one department store and luxury retailer.

But while we are proud of our past successes, we are also excited by the future. The Turkish retail market is thriving, creating substantial opportunities for us to grow over the coming years. Our digital offerings such as mobile shopping companion Hopi, and online fashion and lifestyle retailer Morhipo, are seeing tremendous growth as consumers are becoming more affluent and connected. Our unparalleled expertise and reach also make us the gateway to Turkey for international brands seeking to make the most of the opportunities in the Turkish market. These forces mean we are set to grow exponentially over the coming years, delivering superior shareholder value.

Constant Innovation

We are always innovating to meet our customers’ changing needs and remain at the forefront of the fashion industry. We have a strong track record of continuously building new products and services to delight our customers, across the full range of our businesses, from developing Turkey’s first installment credit card, to launching the first 24/7 customer helpline.

And as customer expectations continue to evolve, so will our approaches to anticipating and exceeding those expectations. Over recent years we have built Hopi and Morhipo, who are leading the digital retail revolution in Turkey. Hopi is the leading mobile shopping companion, pioneering the use of AI to help businesses better understand and reach their customers, creating a highly personalised shopping experience for millions of users. While Morhipo is the online fashion and lifestyle retailer of choice, delivering customers an unrivalled shopping experience through superior variety and value.

Positive Force for Change

As a family run business, we take pride in what we do, and how we do it. We know that to sustain successful long-term growth, we must continue to work tirelessly to be a positive force for change for the people and places our business reaches. As the owner of some of Turkey’s most prominent fashion retailers and brands, with a combined digital presence of over 300m users, our businesses reach millions of people every day. That’s why we are committed to doing business in the right way, trailblazing the highest business standards across our expansive portfolio and in wider the retail and textile industries.

But we know we can’t realise any of the opportunities available to us and fulfill our mission of delivering unconditional customer happiness if we don’t have the people to support us. That’s why we want to create the best possible place to work, by providing a fair, diverse, and entrepreneurial culture, so we can continue to attract and retain the best talent in the world. This commitment is evident through achievements both national and internationally and we are proud sustainability remains a core focus as we grow. By building our business in this way, we believe we can create a shopping experience to surprise and delight our customers for generations to come.

  • Altınyıldız
  • Ay Marka
  • Beymen
  • Boyner
  • BR Mağazacılık
  • Hopi
  • Morhipo