Having started to serve its customers in its first store named Çarşı opened in Bakırköy in 1981, Boyner is today serving as the leading department store chain of Turkey with its 105 stores in total operating in 3 separate retail store models such as Boyner and YKM, Boyner Sports, YKM Sports and Boyner Outlet. Boyner's total sales area reaches 276.540 m2 in 36 cities across Turkey.
Having been the pioneer of innovations in Turkey for nearly 40 years with its global retailing approach, Boyner Büyük Mağazacılık sets a model for the sector by combining a variety of products with the spirit of quality, reliability and perception of reasonable prices. Having merged with YKM in 2012, Boyner is today offering their customers various products from both local and international brands in different categories such as active sportswear, footwear for women, men, and kids as well as accessories, cosmetics and home decoration products under the structure of Boyner and YKM stores.
Private Label Brands Suiting the Needs of the Customers
Boyner’s exclusive brands also contribute in its differentiation through their rich diversity of products and affordable prices. Boyner and YKM exclusive brands like Mammaramma, Pink&Orange, Funky Rocks, Monster High, Barbie, North of Navy, T-Box, Cotton Bar, Fabrika, Penford, Limon Company, House Of Camellia, Black Pepper are introducing the latest trends to customers. Having made a strong appearance in the fall-winter season after its renovation in 2017, Boyner Home is also offering rich options with both Boyner Home brand and the leading brands of the sector in the categories of kitchen, bathroom, home textile, electrical household appliances and accessories.