Mobile shopping companion Hopi, announced the shopping habits of Turkish customers according to its big data.
Turkey 2017 Shopping with Numbers
Turkey’s clothing trend: ‘Casual’
Colour of Turkey: Black
1/3 of all shopping was done in Istanbul
Most sold item was shoes
Men who are 26-45 years old made the most purchases
Women from Rize made the difference in shopping
Most shopping was done between 16.00-18.00
The most popular days to shop were Sundays in weekend and Wednesdays in week
Most shopping was done in December
December was the most popular month for cosmetics and September for bags
Hopi was used mainly on iOS based devices
Hopi’s most frequent customer preformed 378 transactions in 27 different stores of four different cities
The most shopped products of 2017 were shoes, trousers and t-shirts respectively. The most shopping (almost 42%) was done by people who are 26-45 years old. The most preferred colours were black, navy blue and blue respectively while orange was the least preferred colour. For shirts, mainly long-sleeved shirts were bought. Half of the products sold had a casual style. ‘Classic’ at 23% and ‘smart casual’ at 14% became the main trends following ‘casual’. While the most preferred shoes are flats, 7 out of 100 people preferred high heels.
THE CITIES WHERE MOST SHOPPING TAKES PLACE COME AS NO SUPRISE
33% of all shopping took place in Istanbul, 9% in Ankara and 8% in Izmir successively.
THE DAYS & HOURS WE ARE HOOKED ON SHOPPING
Most shopping was done between 16.00-18.00. 22% of all shopping took place on Sundays. Saturdays followed Sundays as the most preferred day for shopping. While people shopped in December the most, the least amount of shopping was done in February.
WOMEN OUTPERFORMED MEN IN IZMIR & RIZE
When shopping habits were reviewed against cities and gender it was revealed that women shopped in Rize shop more than men. The only other city where women shop more than men is Izmır. The quantity of women and men who shop is equal in Istanbul, Ankara and Bursa. Men shop more than women in all other cities of Turkey.
THE MOST SHOPPED PRODUCTS CHANGE FROM MONTH TO MONTH
In December, the most cosmetic shopping was done and the highest amount of electronics were bought. The most shoes, dresses and beach products were sold in June. In September the most bags were sold , in August the most suits and products for babies and children and in July the most evening dresses .
CUSTOMER MULTIPLIED HIS PARACIK BY 80
The customer who used his Paracik most efficiently spent his Paracik in Beymen by multiplying it by 80. 58 % of users did their shopping in one shop, while 42 % shopped in more than one shop. 30 % users shopped from only one brand. For customers who used Hopi while shopping in shops, 51% of mobile transactions were realized on iOS devices, and 49 % were realized on Android devices . On the other hand, for online shopping, 61% of mobile transactions were conducted on iOS devices and 38 % on Android devices.
Shopping platforms where the most paracik was achieved:
- Boyner İstanbul Cevahir Shop
- YKM Izmir Shop