Boyner Group company Beymen created sales channels for Soma Artisans products in 2016.
These products have been put on sale in Beymen Kids since April 2016. The products sold by Beymen in 6 stores in 3 different provinces and at beymen.com were self-crafted products made by women from Soma who were the creators of Soma Artisans brand; the pictures on the products were drawn by the children of such women and engraved by their mothers onto the products. The sales of Soma Artisans products contribute to the economic development of women living in SOMA and to the education of children.
Under the project, not only a sales channel was created, but also women had the opportunity to do business in category of suppliers under the scope of the New Year products for Beymen Mağazacılık. Beymen gave orders to Soma artisans team for the new year decorations and purchased their products. With Soma Artisans brand that has entered into Beymen Corporate for the supply network and corporate sales, it is aimed to allow women to have a sustainable income model.
Within the scope of the project, 25 women living in Soma had the opportunity to get a profession through their handmade products and to transform it into a sustainable income model. An income of TRY 73.113 was earned from the project conducted by Beymen with the women of Soma.