In the first five months of 2018, BEYMEN's turnover that was generated by foreign tourists increased by 91.5% compared to the same period of 2017, reaching 81.2 Million TL.
In the first five months of 2018, BEYMEN's turnover that was generated by foreign tourists increased by 91.5% compared to the same period of 2017, reaching 81.2 Million TL. In the same period, the share of foreign tourist turnover increased by 92% for multibrand brands to 15.8% and by 91.7% to 37.7% in monobrand boutiques.
It was stated by BEYMEN that foreign tourist sales grew by 145% in cosmetics, 107% in men's wear, 106 % in men's shoes, 100 % in men's bags, 90 % in women's shoes, 85 % in women's accessories, 70 % in women's wear, and 61 % in women accessories .
“Turkey is one of the 10 most preferred destinations in the world and is increasingly becoming a global luxury hub. Parallel to this, the increase of foreign tourist sales in BEYMEN turnover also continues. We have seen a 65% growth in total tourist turnover with 144 million TL worth of sales in the past year. In the first five months of the year, BEYMEN's foreign tourist figures increased by 91.5% compared to the same period of 2017. While Saudi Arabia ranked first with 14%, China with 11% followed it with respect to turnover. Kuwait with 10% and Qatar with 9 % constituted turnover shares respectively,” said Elif Çapçı Beymen CEO stating that foreign tourist sales in the luxury market in Turkey have increased rapidly.
BEYMEN Club Foreign Tourist Turnover Grows 116% in the First Five Months
Elif Çapçı stated that foreign tourists show great interest in BEYMEN private label brands as well as multibrand brands. "In the first five months of 2018, foreign tourists sales in the BEYMEN Collection women's ready-to-wear department grew by 58%, men's ready-wear grew by 92% and bags with Beymen logo grew by 136% which was a over the growth average. The BEYMEN Club also displayed a significant increase in turnover generated by foreign tourists and BEYMEN Club's foreign tourist turnover figures grew by 116% in the first five months of 2018. The BEYMEN Club stores with the highest turnover are Istinyepark, Zorlu, City's and Antalya Rixos "