Serdar Sunay is a graduate of Bogazici University. Following his positions at Arthur Andersen Audit Department and Koç Group Planning Department; he worked as Business Development Manager at Boyner Holding, as Restructuring Project Leader at Mc Kinsey & Co Turkey Group and Boyner Group, as Turkey and Middle Asia Benetton License Operation General Manager, as Boyner Holding A.Ş. Retail Operations Vice Chairman, and as Benetton- Turkey President (in accordance with the equal partnership agreement between Benetton Group SPA Italy and Boyner Holding A.Ş.) respectively. Serdar Sunay is serving as Board Member of Boyner Retail and Textile Investments since 2009.