After graduating from Boğaziçi University, Şule Kuban started her career in 1977 in forecoming textile companies such as Yünsa and Mensucat Santral. In 1984 she joined Beymen Apparel Co. as planning manager and started her career in Boyner Group. She was then transferred to another group company, Benetton, as the assistant general manager of merchandising. For a while, she acted as the general manager of Alboy, another group company, and then was transferred to Beymen as Merchandising and Marketing executive. Kuban was Head of Merchandising in Boyner Department Stores from 2004-2013. Now she is acting as the General Manager of Morhipo.com and also Board Member of Boyner Holding.