1952

First Step into the Industry

Altınyıldız Mensucat ve Konfeksiyon Fabrikaları A.Ş, (Altınyıldız Textile and Clothing Factories Inc.) one of Europe's largest wool and wool-blend textile manufacturers was established.

1971

Beymen Was Born

Beymen joined the world of ready-to-wear and retail. First time met with public eye at its first store in Sisli, Istanbul

1981

Türkiye’s First Department Store

The "Çarşı" department store, which introduced a revolutionary department store concept, opened in Bakirkoy, Istanbul.

1985

Benetton in Turkey

Boyner became the primary distributor and manufacturer of Benetton in Turkey.

1987

A New Era in Shopping

The phrase "Unconditional Customer Happiness" was trademarked by our group, signaling the start of a new era for consumers in Türkiye.

1991

Altınyıldız Goes Public

Altınyıldız (then known as Altınyıldız Mensucat) went public.

1997

Seeds of NetWork were Sown

Altınyıldız -one of Europe's largest textile manufacturers- initiated the operations of its first retail brand, which would later be named NetWork.

1998

A Groundbreaking Development in Shopping: Installment Credit Card

The Advantage Card introduced by Boyner Group paved the way for the installment credit card market in Türkiye.

1999

AY Marka in the Fashion World

AY Marka Mağazacılık (AY Brand Retailing) started its operation with NetWork and Fabrika brands.

2002

HSBC Agreement for ADVANTAGE CARD

In 2002, HSBC Bank signed a sales agreement with Boyner Group to purchase the Advantage Card, Türkiye's largest card organization developed within the banking industry, boasting 288 member institutions and over 1.5 million card users.

2003

Bespoke, Incessant Support

Back-Up, a first in Türkiye and the world, introduced a brand-new service concept.

2004

Çarşı Became Boyner

Çarşı was renamed as "Boyner Büyük Mağazacılık (Boyner Big Stores)”.

2005

Partnership with Benetton Group

A 50-50 partnership was formed with Benetton Group to oversee the operations of United Colors of Benetton, Sisley, Playlife, and Killer Loop brands in Türkiye and the Turkish Republics. This partnership remained in place until 2012.

2007

Partnership with CVCI

Citigroup Venture Capital International became a partner in Boyner and Beymen, a partnership that lasted until 2013.

2007

Que brand was launched.

A new brand, QUE was established within AY Marka.

2008

New Generation Credit Card: Fish

The new generation credit card "Fish" was launched by the Boyner-Akbank partnership.

2011

Hello to E-commerce!

Our group made its debut in the e-commerce market with Morhipo.com, ushering in a new era in Türkiye by introducing new-season products and special discount campaigns simultaneously.

2011

The New Choice of Business World: BR Mağazacılık

Established with Ran Konfeksiyon, BR Mağazacılık started operations with Altınyıldız Classics and Beymen Business brands in the men's clothing sector.

2012

Customer Loyalty Leader Affinion Acquired Back-Up

Back-Up, the pioneer brand of unconditional customer satisfaction for Boyner Group, was acquired by Affinion International.

2013

YKM Transitioned to Boyner

Boyner Büyük Mağazacılık acquired YKM, the oldest and the most established department store company in our country.

2013

The Largest in Ready-to-Wear: Beymen Zorlu

Beymen unveiled its largest ready-to-wear store, spanning 10,000 square meters at Zorlu Center in Istanbul, marking a milestone for both the brand and Türkiye.

2015

The New Invention of Retail: Hopi

Hopi, hailed as a groundbreaking innovation in retail not only in Türkiye but also worldwide, was founded. It revolutionized the industry with its reward system called "Paracık," offering a rewarding shopping experience through its personalized campaign platform and digital payment solutions. Today, Hopi is present in the pockets of one out of every four people in Türkiye.

2015

Major Investment in Our Group

Mayhoola for Investments LLC, headquartered in Qatar, became a 50-50 partner in Boyner Retail company, which encompasses Boyner, Beymen, AY Marka, and Altınyıldız.

2019

Changing Group Dynamics

Boyner Holding and Mayhoola for Investments LLC concluded their financial partnership by dividing the Boyner Retail company portfolio. Following this, Beymen and AY Marka transitioned to Mayhoola's ownership, while Boyner Büyük Mağazacılık and Altınyıldız remained under Boyner Holding's ownership.

2022

The New Route of Quality: Boyner Cadde

The address for shopping with immersive experiences, Boyner Cadde, has opened.

2022

Costa Coffee

Boyner Mağazacılık introduced the UK's leading Costa Coffee brand to Türkiye.

2022

A First in the World: Boyner Now

Boyner Now seamlessly merges online and traditional shopping experiences. This pioneering platform introduces a new dimension to online shopping by delivering desired products, complete with color and size options, to the customer's doorstep within 90 minutes, with the option of cash on delivery.

2023

Brooks Brothers

Established in the USA in 1818, Brooks Brothers has been a pioneer in creating iconic pieces for over two centuries. The brand embodies design, quality, and craftsmanship, reinterpreting classic American style in a modern context through its collections. Today, the legendary non-iron shirts from Brooks Brothers continue to lead the fashion world with their contemporary interpretations. Partnering with Boyner Group, Brooks Brothers entered Türkiye and set a record by opening 25 new stores in a very short time in 2023.

2023

A New Journey with Brand Code

Brand Code, a company established to assume the distribution of internationally renowned brands in Turkey, has been founded.