Boyner Group

We are Here to Grace Lives We Embrace

GET TO KNOW US BETTER

GET TO KNOW US BETTER

As the leaders in Türkiye’s retail and fashion industry, we boast 6 group companies, over 250 department stores, e-commerce websites, mobile applications, and a workforce of over 8,000 employees. Our focus is on working for the unconditional happiness of millions. We bring innovative brands, sincere, dynamic, and vibrant department stores together with our customers through a unique shopping experience. We add value to the retail industry with our vision of innovation, while continuously working to create a more positive impact on society, people, and the environment, guided by the Sustainable Development Goals and through our unwavering commitment to kindness.

6

Group Companies

250

Department Stores

8000

Employees

50

Private Labels

B

O

Y

N

E

R

OUR VALUES

Our values come before our work

We Prioritize Customer Satisfaction

Our focus is on providing innovative products, services, and experiences that go beyond customer expectations. We strive to enhance every customer interaction, tailoring improvements to each touchpoint's specific function. Ensuring that customers feel valued and prioritized in all their interactions is fundamental to us.

We Are Creative

Our most important characteristics include the ability to explore and apply creative solutions and approaches, to consider and implement untried and undone ideas, to continually assess and enhance our business practices, to encourage the generation of new ideas within our team, and to be willing to ask, "Why not?" Our customers are the source of inspiration for our innovation

We Are Brave

Our core values that define us include the ability to make prompt decisions, to exhibit flexibility when needed, to embrace and endorse change positively, and to promptly adapt and adjust when circumstances dictate.

We Are Passionate

The key characteristics of Boyner Group employees include working with enthusiasm, taking initiative in their work, creating motivating and inspiring environments for their teams, maintaining a positive attitude, and conveying it to their teams, and focusing on goals while working with vigor and joy.

We Continuously Learn

Continuous learning is essential at Boyner Group. This includes keeping expertise current, developing others, and being able to teach while learning. Creating a vision for the future based on insights from various sources and ensuring improved efficiency for one's work, team, and oneself are also crucial for Boyner Group employees.

We Take Responsibility

Contributing to society and supporting others' contributions; embodying the values of a "good person, good worker, good citizen" by adopting an ethical, transparent, accountable, and sustainable approach towards team members, business partners, customers, and society; and carrying out one's work with a conscious awareness of social, economic, and environmental responsibilities are essential for Boyner Group employees.

We Are One Big Family

Working together like a good family, based on mutual trust, respect, participation, fairness, and collaboration; providing all Boyner Group employees with equal opportunities for work, advancement, and development without any distinction other than their performance; experiencing and preserving the reliability, warmth, and enjoyment of the family is of great importance to us.

OUR BRANDS

  • 01Altınyıldız
  • 02Boyner
  • 03BR Mağazacılık
  • 04Hopi
  • 05Boyner Yayınları
  • 06Brooks Brothers

When it comes to high-quality woolen fabric, Altınyıldız is top of mind with high-quality woolen fabric. For over fifty years, Altınyıldız has been a leader in the textile industry, renowned for its exceptional woolen fabrics.

alt
alt
alt
alt
alt
alt
alt
alt
alt
alt
alt
alt
alt
alt
alt
alt
alt
alt
alt
alt
alt
alt
alt
alt
alt
alt
alt
alt
alt
1952
First Step into the Industry
Altınyıldız Mensucat ve Konfeksiyon Fabrikaları A.Ş, (Altınyıldız Textile and Clothing Factories Inc.) one of Europe's largest wool and wool-blend textile manufacturers was established.
1971
Beymen Was Born
Beymen joined the world of ready-to-wear and retail. First time met with public eye at its first store in Sisli, Istanbul
1981
Türkiye’s First Department Store
The "Çarşı" department store, which introduced a revolutionary department store concept, opened in Bakirkoy, Istanbul.
1985
Benetton in Turkey
Boyner became the primary distributor and manufacturer of Benetton in Turkey.
1987
A New Era in Shopping
The phrase "Unconditional Customer Happiness" was trademarked by our group, signaling the start of a new era for consumers in Türkiye.
1991
Altınyıldız Goes Public
Altınyıldız (then known as Altınyıldız Mensucat) went public.
1997
Seeds of NetWork were Sown
Altınyıldız -one of Europe's largest textile manufacturers- initiated the operations of its first retail brand, which would later be named NetWork.
1998
A Groundbreaking Development in Shopping: Installment Credit Card
The Advantage Card introduced by Boyner Group paved the way for the installment credit card market in Türkiye.
1999
AY Marka in the Fashion World
AY Marka Mağazacılık (AY Brand Retailing) started its operation with NetWork and Fabrika brands.
2002
HSBC Agreement for ADVANTAGE CARD
In 2002, HSBC Bank signed a sales agreement with Boyner Group to purchase the Advantage Card, Türkiye's largest card organization developed within the banking industry, boasting 288 member institutions and over 1.5 million card users.
2003
Bespoke, Incessant Support
Back-Up, a first in Türkiye and the world, introduced a brand-new service concept.
2004
Çarşı Became Boyner
Çarşı was renamed as "Boyner Büyük Mağazacılık (Boyner Big Stores)”.
2005
Partnership with Benetton Group
A 50-50 partnership was formed with Benetton Group to oversee the operations of United Colors of Benetton, Sisley, Playlife, and Killer Loop brands in Türkiye and the Turkish Republics. This partnership remained in place until 2012.
2007
Partnership with CVCI
Citigroup Venture Capital International became a partner in Boyner and Beymen, a partnership that lasted until 2013.
2007
Que brand was launched.
A new brand, QUE was established within AY Marka.
2008
New Generation Credit Card: Fish
The new generation credit card "Fish" was launched by the Boyner-Akbank partnership.
2011
Hello to E-commerce!
Our group made its debut in the e-commerce market with Morhipo.com, ushering in a new era in Türkiye by introducing new-season products and special discount campaigns simultaneously.
2011
The New Choice of Business World: BR Mağazacılık
Established with Ran Konfeksiyon, BR Mağazacılık started operations with Altınyıldız Classics and Beymen Business brands in the men's clothing sector.
2012
Customer Loyalty Leader Affinion Acquired Back-Up
Back-Up, the pioneer brand of unconditional customer satisfaction for Boyner Group, was acquired by Affinion International.
2013
YKM Transitioned to Boyner
Boyner Büyük Mağazacılık acquired YKM, the oldest and the most established department store company in our country.
2013
The Largest in Ready-to-Wear: Beymen Zorlu
Beymen unveiled its largest ready-to-wear store, spanning 10,000 square meters at Zorlu Center in Istanbul, marking a milestone for both the brand and Türkiye.
2015
The New Invention of Retail: Hopi
Hopi, hailed as a groundbreaking innovation in retail not only in Türkiye but also worldwide, was founded. It revolutionized the industry with its reward system called "Paracık," offering a rewarding shopping experience through its personalized campaign platform and digital payment solutions. Today, Hopi is present in the pockets of one out of every four people in Türkiye.
2015
Major Investment in Our Group
Mayhoola for Investments LLC, headquartered in Qatar, became a 50-50 partner in Boyner Retail company, which encompasses Boyner, Beymen, AY Marka, and Altınyıldız.
2019
Changing Group Dynamics
Boyner Holding and Mayhoola for Investments LLC concluded their financial partnership by dividing the Boyner Retail company portfolio. Following this, Beymen and AY Marka transitioned to Mayhoola's ownership, while Boyner Büyük Mağazacılık and Altınyıldız remained under Boyner Holding's ownership.
2022
The New Route of Quality: Boyner Cadde
The address for shopping with immersive experiences, Boyner Cadde, has opened.
2022
Costa Coffee
Boyner Mağazacılık introduced the UK's leading Costa Coffee brand to Türkiye.
2022
A First in the World: Boyner Now
Boyner Now seamlessly merges online and traditional shopping experiences. This pioneering platform introduces a new dimension to online shopping by delivering desired products, complete with color and size options, to the customer's doorstep within 90 minutes, with the option of cash on delivery.
2023
Brooks Brothers
Established in the USA in 1818, Brooks Brothers has been a pioneer in creating iconic pieces for over two centuries. The brand embodies design, quality, and craftsmanship, reinterpreting classic American style in a modern context through its collections. Today, the legendary non-iron shirts from Brooks Brothers continue to lead the fashion world with their contemporary interpretations. Partnering with Boyner Group, Brooks Brothers entered Türkiye and set a record by opening 25 new stores in a very short time in 2023.
2023
A New Journey with Brand Code
Brand Code, a company established to assume the distribution of internationally renowned brands in Turkey, has been founded.

Ezber Bozan İşlerimiz

1981

Türkiye’s First Department Store "Çarşı" opened in Bakırköy.

1998

Advantage Card

Advantage Card: Türkiye and Europe's first installment credit card. Advantage Card pioneered the emergence of the installment credit card market in Türkiye.

2003

Back-Up

Back-Up, a pioneering service in Türkiye and worldwide, introduced a completely new service approach.

2003

T-box

The T-box project was initiated in January 2003, when a team of 20 people working in different departments such as finance, production, sales, and marketing at Boyner Holding, came together under the leadership of Cem Boyner.

2011

Hello to E-commerce!

Our group made its debut in the e-commerce market with Morhipo.com, ushering in a new era in Türkiye by introducing new-season products and special discount campaigns simultaneously.

2015

Hopi

Hopi was founded, recognized as the largest innovation in retail not only in Türkiye but also worldwide.

2022

Boyner Cadde

The address for shopping with immersive experiences, Boyner Cadde, has opened.

2022

Boyner Now

Boyner Now, a pioneering concept in its field globally, has been introduced, revolutionizing the world of online shopping.

CUSTOMER HAPPINESS

We garner kindness from life, strength from you

While continuously evolving and rejuvenating, our core objective has remained constant: to generate happiness. The year 1987 marked a pivotal moment for us. It was then that we proclaimed Unconditional Customer Happiness in our stores, turning it into our registered trademark. This declaration gave rise to a robust manifesto and an unwavering philosophy. The millions of customers we serve today are a testament to this commitment.

MÜŞTERİ MUTLULUĞU

MÜŞTERİ MUTLULUĞU

We garner kindness from life, strength from you

While continuously evolving and rejuvenating, our core objective has remained constant: to generate happiness. The year 1987 marked a pivotal moment for us. It was then that we proclaimed Unconditional Customer Happiness in our stores, turning it into our registered trademark. This declaration gave rise to a robust manifesto and an unwavering philosophy. The millions of customers we serve today are a testament to this commitment.

OUR MANAGEMENT TEAM

Chairman of the Board &CEO

Hasan Cem Boyner

Hasan Cem Boyner

Chairman of the Board &CEO

After graduating from the Faculty of Business Administration at Boğaziçi University in 1978, Cem Boyner embarked on his business career at Altınyıldız, a family company. He led as the Chairman of the Executive Board of Boyner Holding from 1982 to 1994. Assuming the presidency of the Turkish Industry and Business Association (TÜSİAD) between 1989 and 1990, Cem Boyner joined the Board of Directors of Boyner Holding in 1996. Following Osman Boyner's appointment as the Honorary Chairman in 2010, Cem Boyner assumed the Chairmanship of the Board of Directors of Boyner Holding. Presently, Cem Boyner also holds the position of Chairman of the Board of Directors in other Group Companies.

Board Members

Neylan Dinler

Neylan Dinler

Board Member

Boyner Holding A.Ş.

Nazlı Ümit Boyner

Nazlı Ümit Boyner

Board Member

Boyner Holding A.Ş.

Lerzan Boyner

Lerzan Boyner

Board Member

Boyner Holding A.Ş.

Latife Boyner

Latife Boyner

Board Member

Boyner Holding A.Ş.

Tayfun Bayazıt

Tayfun Bayazıt

Board Member

Boyner Holding A.Ş.

Kamil Ömer Bozer

Kamil Ömer Bozer

Board Member

Boyner Holding A.Ş.

Umut Kolcuoğlu

Umut Kolcuoğlu

Board Member

Boyner Holding A.Ş.

Executive Board Members

Hasan Cem Boyner

Hasan Cem Boyner

Boyner Group Chairman of the Board & CEO

Nazlı Ümit Boyner

Nazlı Ümit Boyner

Boyner Group Board Member

Elif Ateşok Şatıroğlu

Elif Ateşok Şatıroğlu

Boyner Group Vice President Strategy and Business Development, HR, and Corporate Communications

Özgür Tokgöz Altun

Özgür Tokgöz Altun

Boyner Group Vice President Financial Affairs and Sustainability (CFO)

Polat Uyal

Polat Uyal

Boyner Group CMO (Chief Merchandising Officer)

Eren Çamurdan

Eren Çamurdan

Boyner Büyük Magazacılık CEO

General Managers

Mustafa Yavuz Sökün

Mustafa Yavuz Sökün

CEO

Altınyıldız Tekstil Ve Konfeksiyon A.Ş.

	Mustafa Yalın Özcan

Mustafa Yalın Özcan

CEO

BNR Teknoloji A.Ş. (Hopi)

Eren Çamurdan

Eren Çamurdan

CEO

Boyner Büyük Mağazacılık A.Ş.

Enis Habif

Enis Habif

CEO

BR Mağazacılık Ticaret A.Ş.

Zeynep Çelik

Zeynep Çelik

Editor-in-Chief

Boyner Yayınları