With the "Completed with You" project focused on women's employment, we endeavored to provide job opportunities for women who had to pause their careers for various reasons, aiming to create new employment models. The project was designed to address a significant societal need through its recruitment approach. We provided women with the chance to work, earn, and pursue a profession without feeling like they were lagging.

In 2022, we launched the "We Are One, We Are Together" project, aiming to support Boyner Group employees not only within the organization but also in their personal lives. We committed to standing by our employees against any form of violence they might encounter. By participating in the "Business World Against Domestic Violence" training organized by Sabancı University, we initiated this project, making supportive adjustments in our human resources policies. We incorporated education and psychological support stages, resulting in a comprehensive initiative. Through our long-standing efforts in promoting gender equality and the implementation of this project, we proudly became the first retail company to sign the International Labour Organization (ILO) Convention No. 190 on the Prevention of Violence and Harassment.

In the aftermath of the earthquake, we sprang into action to support women, children, and the elderly in the region, transforming our emergency aid into lasting projects. Collaborating with the Federation of Women's Associations Turkey (TKDF), we backed the Purple Campus initiative to enhance the conditions of vulnerable groups in the earthquake zone and establish psychosocial safe havens. Each Purple Campus features a psychologist, a social worker, and a child protection specialist. Of the total 25 campuses in the project, we supported 14 Purple Campuses. Yet, our support didn't stop there; underscoring the importance of fostering a resilient community and the objective of amplifying kindness through unity, we launched a dedicated campaign to expand the number of settlements, shedding light on the region's needs. Through messages like "If Women Heal, the World Changes" and "Let's Heal Together," we urged everyone to contribute to the growth of Purple Campuses, reaching out to more women and children. Our efforts included fundraising through Fonzip for the project.